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Poland’s Real Estate Market Amid Global Shifts

The Savills IMPACTS 2024 report sheds light on significant global trends that are reshaping the real estate landscape, with particular emphasis on Poland and the broader Central and Eastern European region. As the world grapples with various economic and environmental challenges, Poland is strategically positioning itself to capitalize on these shifts, particularly in the realms of infrastructure investment, logistics, and sustainability.

In 2023, global infrastructure investments reached an impressive $1.1 trillion, reflecting a growing recognition of the need for robust infrastructure to support economic growth and resilience. Poland is aligning itself with this trend by prioritizing investments in green energy, water management, and digital infrastructure. These sectors are not only vital for enhancing the country’s competitiveness but also play a crucial role in attracting foreign capital. The focus on sustainable infrastructure is expected to create new opportunities within the Polish real estate market, particularly for developments that align with these priorities.

The report highlights a notable shift in investor preferences, particularly towards the logistics sector, which saw a 15 percent increase in investments globally in 2023. This trend is mirrored in Poland, where the logistics and living sectors are gaining significant traction. Kamil Kowa, Managing Director at Savills Poland, emphasizes that Poland is emerging as a leader in attracting logistics investments, accounting for 12 percent of European demand. This growth is driven by the country’s strategic location, which serves as a gateway to both Western and Eastern European markets, making it an attractive hub for logistics and distribution.

As sustainability becomes a central concern for investors, the report underscores the increasing importance of climate-resilient projects in Poland. Investors are now more inclined to consider the environmental impact of their developments, leading to a rise in projects that prioritize sustainability. This shift not only aligns with global trends but also reflects a growing awareness of the need for real estate developments to withstand the impacts of climate change. As a result, developers in Poland are encouraged to integrate sustainable practices into their projects, enhancing their appeal to environmentally conscious investors.

Despite ongoing geopolitical tensions in the region, Poland remains a relatively stable market, attracting investors due to its robust economy and strategic location. The country’s economic fundamentals, including a strong labor market and increasing consumer demand, contribute to its attractiveness as an investment destination. The report highlights the importance of local players adapting to these changing trends and seizing emerging opportunities in the evolving investment landscape. By staying attuned to global shifts and aligning their strategies accordingly, Polish real estate stakeholders can position themselves for success in a competitive market.

The Savills IMPACTS 2024 report illustrates that Poland’s real estate market is at a pivotal moment, shaped by global trends in infrastructure investment, shifting investor preferences, and a growing emphasis on sustainability. As the country continues to align itself with these trends, it stands to benefit from increased capital inflows and new opportunities for growth. By focusing on climate-resilient projects and leveraging its strategic location, Poland is poised to enhance its position as a key player in the Central and Eastern European real estate market. Local stakeholders must remain agile and responsive to these changes to fully capitalize on the potential that lies ahead.

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