Present and future of the digital content creators in Bangladesh
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Loading... - Bakula Jahan
- 21 Sep 2022
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Digital content creators all around the world have been making vlogs ever since social media became popular. In Bangladesh, the current scenario is full of creators who are often placed under an umbrella term — influencers — putting up a wide array of content trying to catch the attention of netizens, one post at a time.
Bangladeshi content creators did not come into the limelight until the early 2010s when YouTubers started putting out videos that were often just funny and urban-centric. From there on, it branched into a wide variety of topics like food vlogging, travelogues, educational videos and many more. With sites like Instagram and Tik Tok joining the fray, it's harder than ever before to come into the limelight, all the while adapting to constant changes in social media platforms.
So, how are influencers working in the current situation? We spoke to some of the winners at the Blender's Choice-The Daily Star OTT & Digital Content Awards 2021 to find out.
Mahathir Spondon, Founder and CEO of The Big Content Ltd., who won the Best Content Creator Award in the Health and Wellbeing category spoke about how he started his journey in making creative content.
"I had a job at an ad agency. In 2016, I left that position and got involved with a production house where I saw first-hand how the film and ad market is going, and how the scope will be in the future in terms of short video content. So, after gaining experience from that I founded The Big Content Ltd. in January 2021," said Mahathir Spondon.
'Men will be men,' the thought-provoking awareness ad by The Big Content starts off as a celebration of toxic behaviour that's associated with men, like false bravado and recklessness, but at the end of the video, it lands a gut punch, showing how women, children and elderly people can be victims of such men who promote toxic traits in life. Read More...
