Rym Fikri aims to raise confidence in young Moroccan artists, saying 'we deserve a chance'
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Loading... - Liam Bakker
- 27 Jul 2022
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Rym Fikri is the latest Arab artist to have her name in lights in New York City.
An image of the Moroccan singer and fledgling actress, 22, was recently beamed on to Spotify’s digital advertisement hoardings in Times Square.
The recognition follows her recent appointment as an ambassador for Equal Arabia, an initiative by the streaming platform to amplify the voices of female content creators from the Middle East and North Africa.
As part of the initiative, Rym — her stage name — is the cover artist on the Equal Arabia playlist on Spotify. Her new single, Moroccan-Afro-pop fusion hit Dime Porque, has already had more than two million listens on the music streaming platform.
The eclectic Equal Arabia playlist includes works by three other artists who have appeared on the screens including Lebanese singer Carole Samaha, rapper Perrie from Egypt and Palestinian-Jordanian singer Dana Salah.
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A star on the rise
When The National meets Rym in her home city of Casablanca, she chooses the coastal promenade of Ain Diab as the location.
“I have always been a beach person,” she explains.
“It’s not just about swimming. It's a place where I can really feel relaxed because the past few months have been really intense.”
Where such high-profile campaigns are reserved for superstars — for instance, Egypt’s Amr Diab and Mohamed Ramadan also appeared on advertisement hoardings in New York — Equal Arabia aims to highlight artists on the up. Read More...
