Spotify celebrates Egyptian rap culture with ‘Melouk El Scene'
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Loading... - Martisse Bertin
- 20 Sep 2022
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Spotify has introduced a new visual aesthetic and voice to its Egyptian rap playlist, Melouk El Scene, to celebrate the growing popularity of the rap scene in the region.
Since 2019, Melouk El Scene has become the most popular rap playlist on Spotify in Egypt, with a 620% increase in its streams since its launch. The rap scene in Egypt has been gaining popularity over the past few years with stars like Wegz, Marwan Moussa, Afroto, Marwan Pablo and Abyusif garnering a large fan base in the Arab world.
Rap has morphed from an underground scene to a movement that now represents the sound of the youth – a more free-form format that allows rappers to express themselves. The evolution of the genre is evident on Spotify, where Wegz, Moussa, Pablo, and Afroto regularly appear on Spotify’s viral charts, a representation of what listeners from the country are listening to. Since the start of 2022, Egyptian rap songs have, on average, maintained their spots on Spotify’s viral charts for 129 days.
Speaking about the genre’s rapid growth, Egyptian rap star Marwan Moussa said: “I am still blown away at how far it has come in the last three years. I am so happy to be part of this success, and I truly believe the best is yet to come.”
Afroto, whose song, Msh Bel 7ozoz, was the most-streamed song on Spotify in the summer of 2021, added: “I can’t believe that in a few years, they’ll say that our generation changed rap forever and brought it to the top. Not only that, but my name will also be on the forefront.” Read More...
