We bet you didn’t know these 7 things about Vivy Yusof (unless you’ve read her book)
A well-known entrepreneur and influencer, Vivy Yusof has had much written about her on the internet. As such, there are already plenty of fun facts and titbits about her life, and much inspiration that can be obtained from her journey.
Yet, there is still much more that we can learn about the entrepreneur.
In her business autobiography, The First Decade: My Journey from Blogger to Entrepreneur, which was published in December 2022, we were able to pick up a number of things we didn’t know before reading the book.

Here are seven interestingly lesser-known things about Vivy that you’d be hard-pressed to find elsewhere online.
1. Her startup capital included an RM50,000 loan from her dad, which she paid back along with giving him shares
It’s already public information that Vivy and her partner, Fadza Anuar, started FashionValet with a capital of RM100,000.
Yet, Vivy had not seemed to mention before that her RM50,000 half of that capital was actually a loan from her father.
“We were a couple of 22-year-olds,” Vivy wrote. “Yes, Fadza and I come from comfortable families and our parents are well-off. They were well-off, but we weren’t.”
With little to no savings and no assets to offer, the two believed that no bank was realistically going to fund them. Vivy also said that this was in 2010, and not much funding was available for startups at the time.
So, she went to her dad to borrow some capital.
She and Fadza presented the idea of FashionValet to him. He grilled them about the business plan in return.
At the end of the day, he agreed, but as a chaperone, he would also join as a shareholder with a small stake so FashionValet wasn’t just a “boyfriend–girlfriend company”.
Later on in the book, Vivy also clarified that aside from the shares, she has also paid her father back. Read More…