What Social Media Trends to Expect for 2023
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Loading... - Kathrine Palmer
- 09 Mar 2023
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As user behavior changes, brands must plan for more personalized, authentic, and thoughtful social media strategies to stay relevant.
Do you love those special two-part episodes of your favorite show? In 2022, social media started a dramatic two-parter for marketers. The acquisition of Twitter by Elon Musk, the spread of audio chat, and continued adoption of video clashed with changing ad options and shifts in where consumers spend their time online, if at all. Some are turning their backs on the algorithm, putting themselves on a digital diet.
In 2023, the changes expected for social media are being influenced by a federation of internet platforms, including technological advances, changes in user behavior, needs and interests, and shifts in the broader social, cultural and political landscape.
What does this mean for social media platforms, both new and established? There are a few trends to note moving forward.
Evolving Video Usage Into Engaging Content
Video content, including live streaming and short videos, rose in prominence during 2022. Living and working from home during the pandemic years drove people to fully leverage their high-quality smartphone cameras for productivity, communication and entertainment. As a result, marketers will manage more formats.
To make life easier, platforms will simplify features meant to engage customers, not overwhelm them, such as ephemeral content usage. Ephemeral content, such as stories and disappearing messages, allow users to share moments and updates in a more spontaneous and temporary way without being a nuisance to potential customers by encouraging constant review of their feeds.
- What marketers should look for: Plan for more exploration of how to repurpose content, as no single format or platform will serve every moment or need. Marketers should also plan campaign labels to compare channel lift and ROI. Doing so will deepen understanding what intent data streams are created from the video campaigns and events. Read More…
