YouTube is killing the single most annoying video feature of all time
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Loading... - jesse rossie
- 08 Mar 2023
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Rejoice! For, from April 6, thou shalt no longer be compelled to endure video overlay advertisements on YouTube.
The Google-owned video sharing portal has decreed that the video viewing experience on desktop will no longer be hampered by an advertisement taking over portion of the display and impeding the content.
The news comes via an updated YouTube Help post, where Google calls the overlay ads a “legacy format” calling them “disruptive” for the viewing experience. You’re not kidding! They were only shown on the desktop version of the app, so mobile users won’t notice a difference.
The post reads: “Starting on April 6th, 2023, the “Overlay ads” ad format will no longer appear on YouTube to help improve the viewer experience and shift engagement to higher performing ad formats on desktop and mobile devices. Overlay ads are a legacy ad format that only served on desktop and are disruptive for viewers. We expect to see limited impact for most Creators as engagement shifts to other ad formats.” Read More…
