M&M’s partners with Melbourne International Comedy Festival
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Loading... - Ahmad Salah
- 22 Mar 2023
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M&M’s has partnered with the Melbourne International Comedy Festival for 2023, hosting a one-night-only special event with host Nazeem Hussain.
Confectionery favourite M&M’S® is proud to partner with the iconic Melbourne International Comedy Festival, bringing the best laugh-out-loud moments to comedy lovers every Monday throughout the Festival with M&M’S® Mondays.
From 29 March to 23 April 2023, Melbourne is lighting up the largest comedy festival in the southern hemisphere with M&M’S® serving up the finest laughs (and snacks) in town, and importantly ensure all Melburnians kick-start the week the right way on the newly named M&M’S® Mondays at the Melbourne International Comedy Festival.
Laugh-lovers can also grab a group of their pals and head along to the M&M’S® Comedy Spotlight Night at the Festival Club, where they can enjoy a special event hosted by Nazeem Hussain. This one-off event on Monday 3 April features a line-up of diverse, emerging voices and shines a spotlight on the up-and-coming stars of the Australian comedy scene.
In 2022, M&M’S® conducted local research and found that just under 40% of Australians believe diverse individuals or minority groups are not adequately represented across social media channels. With an objective to change this perception and create a greater sense of belonging online, the brand created the Comedy Spotlight; an initiative that takes up-and-coming comedians and gives them a mainstream platform to grow their reach across the country.
As a brand that champions fun and inclusivity, M&M’S® turned its spotlight to comedy after the rise of ‘lounge room comedians’ throughout the pandemic, and Australians spending more and more time on their phones, with a recent study by reviews.org finding Aussies spend roughly 5.5 hours per day on their phones consuming content. Read More…
