Sweden’s Way Out West Festival Introduces Unique Stage to Highlight Music's Role in Fertilization
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Loading... - Marzell Keller
- 18 Jul 2024
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The Way Out West festival in Gothenburg is set to introduce an innovative stage/laboratory that combines live music with the science of fertilization for its 2024 summer edition. This unique initiative will see music from festival headliners, including Queens Of The Stone Age, Pulp, and Peggy Gou, streamed into a laboratory designed to enhance the fertilization process of sperm and eggs.
Renowned designer Love Hultén has crafted this special stage, which aims to leverage the benefits of music in increasing the chances of in vitro fertilization (IVF) success. The festival cites a study from the Institut Marquès in Spain, suggesting that music and vibrations can improve IVF success rates by five percent, inspiring this groundbreaking addition.
The festival's press release elaborates on the concept: “This year, Way Out West has added an additional stage to help create future fans of great music by injecting live recordings by the headlining artists into their DNA at the earliest stage possible—before they even develop into fetuses.”
The stage, dubbed the Future Fan Stage, will be housed at the Eliva IVF clinic in Stockholm. Here, live recordings from Way Out West’s headliners will play for what is described as "the largest, yet smallest crowd in history: sperm and eggs getting ‘ready to rumble’ in a laboratory."
Way Out West festival will take place from August 8-10 and will feature three days of performances from a diverse lineup. Besides the aforementioned headliners, the festival will include acts such as PJ Harvey, The National, Big Thief, The Smile, André 3000, Fever Ray, and Tems. Additional performers include Slowdive, Blondshell, and Yves Tumor.
This unique initiative not only underscores the intersection of music and science but also highlights the innovative spirit of the Way Out West festival in creating new ways to engage with audiences and support groundbreaking scientific research.
